Saturday, February 11, 2006

Rocketboom and Attention

This week news broke of Rocketboom auctioning ad space. Jeff Jarvis has a post quoting Henry Copeland's view of the Rocketboom auction. It is easy to exaggerate the importance of this auction but I see this as being an interesting harbinger of things to come. It also speaks to a weakness of Google.

What is developing is a transparent market for the sale and purchase of attention; an Attention Market. Just like Fred Wilson wanted. The market poses a serious issue for Google maintaining the growth in revenue. It dent's Google's strategy of becoming an attention arbitrator. Google's current strategy seems to broaden the size of their attention pool through foray's into main stream media. I see this providing a short term to medium growth in revenue but this will rapidly become difficult to maintain as the Attention Market's momentum grows.

Google is not the only company threatened by the Attention Market. All of the Internet Ad Networks and traditional advertising arbitrators will be challenged and changed by the Attention Market. While the Attention Market threatens the established order it brings new opportunities for investment and companies.

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