Tuesday, September 11, 2007

Google and Apple: Joint bid for 700Mhz?

Rumours are circulating that Apple is going to bid for the 700 Mhz spectrum that the FCC is auctioning off. Various speculations over what it could be used for (iPhone MVNO, nation wide hotspot are possibilities) abound. What interests me more is if Google and Apple partnered to bid nation wide.

A partnership between the two would be hugely disruptive to the existing wireless companies. A Google and Apple partnership would bring together Google's information and infrastructure strengths with Apples consumer hardware and design strengths. A complete mobile office and internet access service based around Google Apps and Apple's iPhone and iPod Touch is a compelling combination.

The iPhone/Touch would provide the device that allows the user to access the cloud using the 700 Mhz spectrum. Google would then provide the cloud based services: push email, storage, applications, search, internet access etc. It would become a highly useful enterprise mobility platform while providing the first true wireless, ubiquitous internet platform.

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