Truth in advertising - beauty addition

I've wondered for a while whether many beauty magazines and advertisements for beauty products could fall foul of the truth in advertising standards.

The logic is as follows.

Take an image of normal woman. Touch it up and the image is no longer a real representation of the individual. It is no longer true. It is false advertising. The implicit message, particularly of beauty products, is you could look like this if you used the particular product. However, the image is not true. Does this make the advertising untrue?

It would be interesting for such as case to go to Advertising Standards Authority or court.

Tags: Advertising, Policy