"and a star to steer her by"

"And all I ask is a tall ship
and a star to steer her by"

-John Masefield

Hugh Macleod made an important point in his Les Blogs round up:

One tiresome theme that keeps popping up: "What is the future of blogs?" Dumb question. Nobody knows. And anyway, if we knew where it was going, we'd already be there by now. (his emphasis)

While we may not know what the future holds for blogs. We do still need a direction. We have to have somewhere to point the ship. So the question is not "what is the future of blogs?" but "which star are we going to steer her by?"

So...which star to steer her by?

The blogsphere is about conversation and it needs to support all types of conversation whether between a company and clients, between family and friends or the wider community in general. Currently, the conversations are haphazard and often difficult to follow. For the blogsphere to grow, to evolve, conversations need to flourish in all their forms.

Enabling better conversations is our guiding star. That is the star to steer her by.